SAVOR QUALITY FROM EUROPE: A PREVIEW OF NORTH AMERICAN EVENTS PROGRAMME FOR 2026.

The Savor Quality from Europe campaign offers a preview of its North American events programme for 2026. Co-financed by the European Union, this three-year initiative unites Vino Nobile di Montepulciano DOCG and artisanal olive oils from APOT – Tuscan Olive Oil Producers Association, bringing Tuscany’s finest products, as testimonials of European quality products, to audiences […]

TUSCANY AND OLIVE OIL: A THOUSAND-YEAR HISTORY

The Harvest Period The earliest evidence of grape harvesting dates back to 10,000 BC in the Fertile Crescent, where it took the form of a religious ceremony to give thanks to the gods. In Ancient Rome, on 19 August, the “Vinalia Rustica” was celebrated, a festival in honour of Jupiter that marked the beginning of […]

SUSTAINABILITY: THE CERTIFICATION PROCESS WHICH MADE VINO NOBILE DI MONTEPULCIANO THE FIRST DENOMINATION IN ITALY TO EARN THE PRESTIGIOUS EQUALITAS TRADEMARK

Since 24 May 2022, Vino Nobile di Montepulciano has been the first (and currently the only) Italian wine appellation to boast the most important sustainability certification mark: the Equalitas standard. This is a very demanding protocol that requires compliance with a large number of environmental requirements, such as biodiversity, carbon footprint and water footprint measurement, […]

DISCOVER, LEARN ABOUT AND LEARN HOW TO TASTE OLIVE OIL

Learning to taste extra virgin olive oil means entering a world of quality, territory and awareness. The most effective tool for recognising a valuable oil is sensory analysis, a relatively recent scientific discipline that studies the characteristics of a food through interaction with our senses. Thanks to this method, it is possible to describe, identify […]