VINO NOBILE DI MONTEPULCIANO
The history and production of Vino Nobile di Montepulciano are deeply intertwined with the town of Montepulciano itself. A rich blend of history, art, centuries-old winemaking tradition, and a uniquely diverse terroir is what makes Vino Nobile di Montepulciano truly one of a kind.
HISTORY AND PIEVE
The production of Vino Nobile di Montepulciano is deeply intertwined with the rich and complex land from which it originates: Montepulciano. Once a shining jewel of the Tuscan Renaissance, this historic town lies in the heart of Tuscany, nestled between the picturesque valleys of Valdichiana and Val d’Orcia.
In this region, steeped in art and culture, winemaking has been a cherished tradition for centuries—dating back to the Roman Empire, when Montepulciano’s wines were already highly prized.
PRODUCTS
The vineyards of Montepulciano nurture three amazing wine:
Vino Nobile di Montepulciano
Vino Rosso di Montepulciano
Vin Santo di Montepulciano
CONSORTIUM
Founded in 1966, the Consorzio del Vino Nobile di Montepulciano is dedicated to protecting and promoting Vino Nobile di Montepulciano, Vino Rosso di Montepulciano, and Vin Santo di Montepulciano worldwide. Thanks to its efforts, Vino Nobile di Montepulciano became the first Italian wine to receive the prestigious DOCG (Denominazione di Origine Controllata e Garantita).
Its work includes global trademark registration—now in over 50 countries—to combat counterfeiting and safeguard both producers and consumers.
SUSTAINABILITY
The Consorzio del Vino Nobile di Montepulciano has been committed to sustainability since the late 1980s. Between 1985 and 1990, a network of weather stations was installed throughout the production area to optimize crop protection processes, reducing the use of chemicals.
In the early 1990s, the Consortium was among the first in Italy to conduct a zoning project called “Vino Nobile di Montepulciano Zoning and Promotion of the Region.” This initiative, which monitored production vineyards from 1992 to 1994, played a fundamental role in shaping future studies on the region’s terroir.
