The Savor Quality from Europe campaign has officially launched, a European Union co-funded initiative designed to promote European agri-food excellence in the United States and Canada, with a special focus on Vino Nobile di Montepulciano DOCG and Tuscan Extra Virgin Olive Oils PDO/PGI.
This three-year campaign is promoted by the Consorzio del Vino Nobile di Montepulciano and APOT – Associazione Produttori Olivicoli Toscani, with the goal of increasing awareness and appreciation of the quality, authenticity, and strong territorial identity of two iconic products of Europe’s wine and olive oil heritage. The strategy includes informational and promotional activities aimed at consumers, trade professionals, and specialized media, through events, guided tastings, masterclasses, meetings with buyers and journalists, as well as the distribution of educational materials focused on European quality certifications such as DOCG, PDO, and PGI.
European product quality is rooted in tradition, terroir, and respect for the environment. The campaign represents an opportunity to share with North American markets not only European wines and olive oils, but also the culture and history that make them truly unique.
The program aims to strengthen recognition of European quality certification systems and to build a closer connection between consumers and European products in an increasingly competitive international marketplace.
